Effectiveness in Context: A Manual for Brandbuilding
Les Binet & Peter Field
Effectiveness in Context: A Manual for Brandbuilding
The final masterclass of the real marketer.
Peter and Les are coming to the Festival to show you whether you know the true meaning of 'data-driven'.
‘A once-in-a-lifetime opportunity’. That’s how Mark Ritson described the chance to see these two brilliant ad men share a stage. With over three decades’ worth of experience and research data, there’s simply no one else in the industry who even comes close. Peter & Les are coming to the Festival to deliver the ultimate no-bullshit lecture on what works and what doesn’t. Talk about challenging the status quo.
