Be on Social without Being on Social
Michael Corcoran
Be on Social without Being on Social
It is time we as professionals REALLY start to think about the role social plays for your brand or business. If you try being all things to all people, you are more than likely diluting your effort, and adding to the sea of vanilla corporate sameness. Alchemy can show us the best ideas or strategies don’t make rational sense. The problems we have could very well be solved by letting go of logic and differentiating yourself.
Meet the mind behind one of the world's most talked-about corporate social media transformations. In just 18 months as Ryanair's Head of Social Media, Michael generated 2 billion organic impressions and built what many consider one of the most engaging corporate TikTok accounts globally. Self-described as the "Aldi version of Gary Vee," Michael strips away the fluff and focuses on what actually works in social media. Through his new venture, Frankly, he's challenging conventional social media wisdom and showing brands how to create genuine engagement without burning through budgets.
