Agentic AI and The Radical Reinvention of Work
Oliver Feldwick
Agentic AI and The Radical Reinvention of Work
With AI we’ve seen the rapid emergence of a new knowledge tool and are only just starting to understand how it can affect what we do, for better and for worse. Agents and reasoning models are the newest development, bringing ever more change and opportunity. A tool is only as good as its user – and so we have been working tirelessly to reinvent how we work, to make the most of the power of AI. This talk will share experiences and advice on how AI is starting to be used across WPP, for brands like Mars, The Coca-Cola Company and Toyota.
Oliver has earned his reputation as one of advertising's sharpest minds by consistently asking the right questions about how technology is reshaping marketing – and more importantly, finding answers that work. His WPP Atticus Award-winning work "Do Androids Dream of Electric Consumers" explores the complex relationship between AI, ethics, and creativity. But Oliver isn't just a theorist – as Global Head of Innovation at ThePartnership, he's putting these ideas into practice for some of the world's most ambitious brands.
