Thursday at 2:00 P.M.

I have a mobile app. And now what?!

Language: English | VŠEM, Map

€60,00 (without VAT)

Peter Fodor

Founder & CEO, AppAgent

Peter started in mobile back in 2011 as a founder of a gaming studio after spending a decade in the advertising business. In 2015, he founded AppAgent – Mobile Marketing Experts for Hire. "Agents" help clients from across the globe grow their user base and revenues. Combining knowledge gained from dozens of apps with the skills of an expert team consisting of data analysts, user acquisition managers and artists, Peter believes in a "full-funnel" approach when it comes to growing app businesses.

Why attend?


In 3 hours, you will gain a decade of knowledge about marketing apps such as Viber or


You'll get a proven step-by-step guide on how to launch a mobile app and how to avoid the most common pitfalls


Understanding mobile attribution and measuring acquisition campaigns will help you avoid poor digital agencies that don’t give a **** about mobile


You will learn what your media mix should be at different stages of the app lifecycle to get the most for your buck

What will you learn?

Blood, sweat and tears is when you finally have your mobile app ready for the launch. Well, not really. The hard part is yet to come: with 1300 new apps every day, your chances to get a little traction are close to 0 if you don't know how to acquire users profitably.

You will learn why famous Dave McClure's pirate metrics (AARRR) don't make sense in mobile, why is mobile user acquisition fundamentally different than desktop (hint: attribution) and how to build your mobile marketing strategy step-by-step.

Necessary skills & knowledge

Advanced digital marketers or entry-level mobile marketers who understand what a funnel, CTR, ROI, conversion optimization and these terms mean. You are familiar with mobile basics such what is iOS & Android, how the app stores work or what is an in-app purchase.

The workshop is the best for CMOs, Mobile Product Managers and User Acquisition Managers who are responsible for a mobile product and growth. Such a mobile app should be an integral part of the business where investment into marketing makes clear sense.

Trainings from the afternoon block





Michal Pecánek

SEO and PPC for China

Michal Pecánek

more info

Marketing Festival s.r.o.
Renneská třída 393/12
639 00 BRNO - Štýřice

ID: 01646486
VAT ID: CZ01646486

Bank account: 2600413633 / 2010
IBAN CZ5920100000002600413633

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