E-commerce expansion: how to go bankrupt in an excel sheet and then succeed in real life
Alza, Notino, Astratex and many more Czech e-commerce companies have shown and paved the way for regional expansion. Discover how to strategically navigate the regional market, which is over ten times larger than the Czech e-commerce landscape. However, it's crucial to remember that a potential ten-fold increase in market size also brings with it a ten-fold increase in complexity and challenges.
László from Growww Digital will be there to guide you through their tried-and-tested approach to expansion. This process is broken down into three clear steps:
- Assessing the market size and calculating the business potential.
- Business feasibility calculation: facts + assumptions = main business and marketing KPIs (revenue, margin, COS, profit) modeling.
- Developing a Go-To-Market strategy that includes a scalable marketing mix tailored to your business needs.
Time
10:00
Morning
Price
63 €
(without VAT)
Language
English
Location
EDUnesto
-
László Szabó
Managing Partner, Growww Digital
László Szabó is Managing Partner of Growww Digital, the CEE digital marketing agency. Spending the last 16 years building CEE success stories on the axis of Prague-Bratislava-Budapest, László’s personal mission is to support regional companies within CEE. Co-founder and board member of Digital Commerce Association in Hungary, Google Certified Trainer for Export for SK/CZ companies for many years.
László’s Growww Digital has been supporting expansion for years, for more details see their CEE export educational site. Father of three, plays the bass in a funk band.
Why go to training?
Get a business framework for how to approach markets abroad.
Stuck with business growth at home.
Need help in choosing the right target country for expansion - the path of lesser resistance.
Orchestrating your GoTo strategy and adjusting the digital marketing mix.
Required knowledge
Basic understanding of marketing and business KPIs.
Target audience: CMO, Marketing managers, Export managers, and E-commerce managers.
REGISTRATION FOR ATTENDEES OPENS
JANUARY 30 AT 10:00 AM CET
To participate, you must have purchased and paid for your #mktfest ticket. It's best to be logged into your account a bit before the start time. If you've never logged in before, we recommend resetting your password. For further inquiries about registration, we have answered them in the FAQ section.
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