In this workshop, you will learn everything from preparing a strategy, forming a media plan, setting goals for Paid social campaigns, and drafting a high-quality brief for UGC video.
Advanced optimization tips and automation of tasks that you find tedious, will be complemented by the entire process, from creative creation to evaluation and the proposal of an iterative roadmap that brings systematicity to testing and improving the creative aspect of advertising.
Milan has been involved in Facebook ads since 2013. Over the years, he has worked with hundreds of clients while working in agencies. Nearly 8 years ago, he founded the agency 6clickz, which serves clients worldwide. From being technically focused on PPC, he eventually settled into the world of paid social ads, where he develops and scales META ads, TikTok, LinkedIn, Pinterest, and more. His venture into data analytics allows him to create custom optimization and BI tools, taking campaigns to a whole new level. And it's precisely these reports and tools that you'll have the opportunity to create and try out during the training.
You will learn how to set goals and plan advertising investments on social networks so that you can spend 5k-10k € per day.
You will gain an overview of new strategies, tricks, and best practices that you will be able to apply to your business.
You will be able to conduct a brief audit of your account and identify the top 3 steps that will definitely improve it.
We will go through the entire Creative Strategy process, from reputation analysis, customer review mining, brief creation to correct deployment in testing campaigns, evaluation, and improvement suggestions in an iterative roadmap.
To participate, you must have purchased and paid for your #mktfest ticket. It's best to be logged into your account a bit before the start time. If you've never logged in before, we recommend resetting your password. For further inquiries about registration, we have answered them in the FAQ section.