One thing we really don’t want is to waste the time of the Festival attendees. We’re looking solely for yet-unpublished numbers and results.
This is not about self-promo; we don’t want you to sell yourselves on the stage. Instead we want you to educate others. If you have the same goal, there’s a bigger chance your case study will be chosen.
Marketing Festival has been working to reach more of its international audience, which is one of the reasons this year’s main program will be in English. If you want to actively participate in it, you need to have a good command of English.