Marketing festival

A WORLD-CLASS MARKETING CONFERENCE
22nd - 24th April 2020 | PRAGUE CONGRESS CENTRE

A masterclass in modern marketing.

There's a fair bit of noise in our profession.
So many challenges facing our businesses. So many options.
That’s why we invited the very best of the best to make sense of it all.

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A vision for 2020 and beyond

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Tom
Goodwin


Executive VP | Zenith

A visionary. Tech guru. Words like these are guaranteed to set everyone’s bullshit detector on fire, but with Tom, they make a whole lot of sense. Tom has an incredible ability to ask provocative, hard-hitting questions, constantly trying to understand what holds us back and where the future opportunities lie. In 2020, he’s coming to Prague with a brand new lecture prepared exclusively for the Festival audience!

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Les Binet
& Peter Field


The Godfathers of effectiveness

‘A once-in-a-lifetime opportunity’. That’s how Mark Ritson described the chance to see these two brilliant ad men share a stage. With over three decades’ worth of experience and research data, there’s simply no one else in the industry who even comes close. Peter & Les are coming to the Festival to deliver the ultimate no-bullshit lecture on what works and what doesn’t. Talk about challenging the status quo.

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Dave
Trott


Creative Director

If you ask the world's top marketers about their favorite books on advertising, Dave's name is sure to be mentioned. This acclaimed creative director is nothing short of a legend and one of the industry's most brilliant thinkers. We're excited to welcome him for a morning creative masterclass as a part of our new two-day workshops!

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Dr Helen
Edwards


Director | Passionbrand

Helen is a seasoned brand consultant and author. Her experience includes working with companies like Johnson & Johnson, Avon, BBC Worldwide and even several VC-backed startups. She is a true expert on how to build brands that people actually connect with, without all the esoteric nonsense.

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Ana
Milicevic


Co-founder | Sparrow Digital

A deluge of intrusive formats, high-profile data breaches, ad blockers, and low perception of value have all made consumers pretty angry towards all sorts of ads. Ana is a NYC-based expert on adtech & programmatic and her lecture will focus on shaping the way forward for digital advertising that actually works.

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Drayton
Bird


Owner | Drayton Bird Associates

“Drayton Bird knows more about direct marketing than anyone in the world.” Now that's not our own quote, that would be the great David Ogilvy talking. Drayton has more successful campaigns under his boot than anyone else we've ever had over. He even met the real Don Draper! And now he's coming to Prague to tell us why our ads suck.

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Stuart A. Thompson & Charlie Warzel


Opinion Editors | The New York Times

We are excited to welcome Pulitzer Prize-winning journalist Stuart A. Thompson and lifelong technology writer & expert Charlie Warzel to the Festival! They're both currently working in the Opinion section of the legendary New York Times and are one of the creators of The Privacy Project – an unprecedented visualised deep-dive into the sketchy ways companies misuse consumer data and its repercussions for the ad tech industry.

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Vikki
Ross


Copy Chief

Vikki is a force of nature, always fighting ferociously for clarity in marketing & copywriting. The list of her clients is enormous – the biggest entertainment brands in Europe (Sky, Virgin Media), ITV, Body Shop, Sainsbury’s, Tesco, Paperchase… We could just go on. Her fiery lectures are an absolute treat and we can’t wait to see her in April!

speaker-petrovic

Dan
Petrovic


Director | Dejan

The SEO community is still really strong in the Czech Republic so we like to deliver them something truly special every year. And this year, we struck gold – Dan Petrovic, one of the most sought-after experts in the field will present a comprehensive study working with unique data from the Czech market. Don’t expect digging through a ton of Excel spreadsheets – Dan will present a business-oriented view of search and his predictions for what the future will bring.

See full agenda

Two days of training sessions


A truckload of workshops, discussions & masterclasses to choose from – all exclusively for the attendees of this year’s Marketing Festival.
Sessions are not included in the Festival ticket price. Registration will open in late March.

See trainings

Making a Marketer

This summer, we went searching for answers on what lies ahead. Not for Marketing Festival, but for our entire profession.

The people you’re about to meet have built brands worth tens of billions of dollars.

Curious about what they have to say?

The full documentary ‘Making a Marketer’ featuring our speakers is streaming now.

I wanna see that

A proper Festival


Networking, parties and gigs all over the place – that's what makes a real Festival!

Danger (FR)

Moon Hooch (US)

The final Party of this Marketing Festival kicks off Friday 24th, 8:30PM at the Roxy Prague.

Sales suspended.

This year, we will donate a total sum of 4.000€ to the Dobrodění endowment fund.

What's covered
by the price
of the ticket?


For six years now, the ticket price includes service unheard of at even the largest marketing conferences out there.

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First-class catering, great coffee and drinks all day long
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3 parties with a proper Festival atmosphere
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Networking with thousands of marketing experts
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Video recordings of lectures in Full HD
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Possibility to register for paid trainings on Wednesday and Thursday

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info@marketingfestival.cz

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