Our approach to marketing mix optimization, cost allocation and platform management will be revealed.
Simple framework for monthly planning, sales & cost forecasting will be provided
You will learn how to use Customer Lifetime Value to its full potential in various communication channels
You will see the effect of attribution on your business and understand two different attribution views – retrospective & current
Marketing Maturity Model containing advanced analytics topics, and their priority at different stages of company lifecycle, will be presented
Attendees will gain access to our browser-based solutions to calculate attribution or customer lifetime value on their own data, as well as to unravel the impact of a recent difficult-to-interpret marketing campaign (incremental evaluation)
The attendees will acquire a comprehensive, holistic approach regarding digital marketing optimization using automation, cloud-based data engineering and data-supported decision-making. Being a CMO has never been easier! The workshop will be a healthy mix of theory, clients' success stories and the ability to try our solutions on your own data.
Intermediate knowledge of Google Analytics, basic knowledge of different marketing channels, experience in planning/budgeting, desire to absorb new ideas and thoughts.
CEOs, CMOs, account managers, marketing specialists, data analysts.