Jazyk: Angličtina | VŠEM, Map | Místnost 301, 3. patro
Marketing Manager | CDN77
Michal started in marketing as an SEO specialist but has grown into a generalist over time. He still loves SEO the most but you can also find him crafting killer email campaigns, blog posts or playing around with FB Business Manager.
He currently works as Marketing Manager for CDN77, one of the major global CDN providers with customers from more than 100 countries. Being on a global market provides endless marketing opportunities and Michal enjoys trying all the lesser-known tactics and tools.
Expand your visibility beyond Google Ads and FB. There are many low-hanging fruit opportunities on other global and local platforms
Get the most out of Quora Ads. Michal has been using the platform since its launch and he'll share all the tips that he learnt on the way to 25k clicks
Learn the best practices for organic Quora which could be boosted through PPC and vice versa
Want to target specific people or accounts? You can do this and much more with Twitter Ads - learn how
Broaden your market research toolset. You'll get hands-on tips applicable to Quora, Twitter but also elsewhere
Chance to discuss other platforms such as LinkedIn, Bing, DuckDuckGo, Baidu or review sites advertising platforms
Michal will show you everything you need to know to launch successful campaigns on Quora and Twitter. Learn everything from campaign management to choosing the best (re)targeting options and creating a killer ad. This knowledge and research methods could also be applied to boost your existing channels.
This workshop is suitable for anyone who wants to broaden their PPC knowledge. You'll learn something new even if you're already using one of the platforms. Ideal for marketers from international / global businesses but the knowledge is also applicable to local markets.
At least a basic knowledge of any PPC platform is recommended.